Fabulous Domain Parking Case Study

Case Study #2 - Two Word Generic .COM for Automotive Product

Background Information

Note: Google AdSense Terms and Conditions do not  permit us to divulge the URL addresses that match the results referenced herein, but you can visit real sites built using Beyond Domaining guidebooks from our product pages.  Be assured that the results cited below are real and are completely organic, i.e. the results were not 'juiced' by paid search keyword campaigns.

This is a two-word generic .com domain name for an automotive product that was purchased in a GoDaddy TDNAM (The Domain Name After-Market) auction for $520 in 2007.  Its keyword pair gets 41,000 monthly searches according to the Google Keyword Tool.  It was parked at Fabulous for two years before being developed using the Rapid Web Site guidebook in early 2009. Before Beyond Domaining, it was earning about $6 per month at Fabulous.

By the end of 2008, it didn't appear the owner would ever fully recover his initial $520 investment in the domain name.

Although parking revenue was more than covering the annual registration renewal fees, traffic and earnings had eroded substantially  from approximately 1,600 unique visits and $20 per month in early 2007 down to approximately 350 unique visits and $6 per month by late 2008.  This domain name previously held a popular automotive information site, and after sitting on a parked page for two years, backlink traffic was eroding substantially and organic search engine traffic had all but disappeared.

Look familiar?

In January 2009 the owner decided to take a chance with the Beyond Domaining system.  Then he proceeded to launch his own professional looking, SEO friendly, domainer optimized, web site over a weekend.  On Saturday he set a few hours aside to launch the site framework.  Then on Sunday he spent the entire day adding twelve pages of content, including pictures, articles, links, and YouTube videos. 

The work was completed by one person, over two days, and other than the minimal hosting account cost, there was not any more time or money invested in the web site than that. None.  He did not spend hours hunting through php support forums looking for code snippets.  He did not spend hours reading the fine print of web software documentation. 

He just followed the simple 'step-by-step' illustrated instructions in his Rapid Web Site guidebook. 

At the end of the weekend the owner sat back and admired his newly launched professional looking site... before wincing in pain as he pondered the impending gloom of returning to work next day on Monday morning.

Results: Rapid Web Site Guidebook

In less than a month, this same domain name ranked #1 (yes, #1) in Google for its two-word keyword pair with 41,000 monthly search volume, and it proceeded to earn approximately $100 per month, or about $1,200 per year from that month forward. That's a 1,500% increase.

With the Rapid Web Site guidebook, the owner was able to re-coup his initial investment within six months.

Let's take a look at the Google AdSense report for the exact same domain name in March 2009, only this time it was developed using Beyond Domaining:

Conclusion

The owner of this domain name has been very happy with his Beyond Domaining purchase.  Although the domainer did a great disservice to his domain investment by leaving it on a parked page for two years, he was able to rescue it in time to re-position it at the top of Google's search rankings thanks to the Beyond Domaining Rapid Web Site guidebook. 

The domain was initially earning a pathetic $6.00 per month at Fabulous.  Then the owner made a small investment of $50 plus one weekend of work into the Beyond Domaining system. Within a few months, the owner was able to re-coup the remainder of his original $520 investment in the domain name and the $50 purchase price of the Rapid Web Site guidebook as his web site quickly hit a $100 per month run rate.  That's a long way from that anemic $6.00 per month at Fabulous.  This domainer continues to put the Beyond Domaining system into practice as he builds supplemental income nights and weekends on the side of his day job. 

Well done Gentle Domainer, down with the parking company leeches!

Learn more about Beyond Domaning guidebooks by reading the Domain Sponsor Case Study.