Parked.com Domain Parking Case Study

Case Study #1 - One Word .ORG Dictionary Search Term for Home Furnishing Product

Background Information

Note: Google AdSense Terms and Conditions do not  permit us to divulge the URL addresses that match the results referenced herein, but you can visit real sites built using Beyond Domaining guidebooks from our product pages.  Be assured that the results cited below are real and are completely organic, i.e. the results were not 'juiced' by paid search keyword campaigns.

This is a one-word generic dictionary .org search term domain name for a home furnishing product that was purchased in a Snapnames auction for $60 in 2007. Its keyword gets 370,000 monthly searches according to the Google Keyword Tool.  It was parked at Parked.com for two years before being developed using the Rapid Web Site, Image Gallery, and Discussion Forum guidebooks in early 2009.

Before Beyond Domaining, it wasn't even covering its annual registration renewal fees.

(Which is doubly ironic because it is a good enough name that Parked.com determined it to be a ‘One-Click Domain’ – which means visitors go straight to the ads page – without having to navigate the landing links.)

But the revenue was heart-breakingly disappointing. From August 2008 through December 2008 – five full months – it only generated $1.48 in revenue at Parked.com with an average RPC of $0.12.  That’s pathetic.  Especially for a shopping term during the Thanksgiving / Christmas Holiday Shopping Season. 

Look familiar?

In January 2009 this domain name was put into the Beyond Domaining meat grinder – carefully following his Rapid Web Site guidebook, the owner invested one day of work.  The work included a few hours in the morning to launch the site framework, and then the rest of the day to add ten pages of content. The work was completed by one person,  in one day, and other than the minimal hosting account cost, there was not any more time or money invested in the web site than that. None. The owner did not spam message boards with links. He did not pay an expensive SEO firm for marketing services. He did not purchase paid search keywords on Google AdWords or Yahoo! Search Marketing. And he did not spend weeks writing articles.

At the end of the day the owner just sat back and admired his newly launched professional looking site, had a couple of beers to celebrate, and settled in for the evening. The next day, he re-referenced his Beyond Domaining Rapid Web Site guidebook to begin developing his next domain in line to continue building his online real estate empire.

Phase 1 - Results: Rapid Web Site Guidebook

In less than a month, this same domain name ranked #3 in Google for its one-word dictionary search term with 370,000 monthly search volume, it ranked #9 in Google for the plural version of the one word dictionary search term, and it proceeded to earn approximately $60 per month, or about $720 per year until November 2009. That's a 20,000% increase. 

With the Rapid Web Site guidebook, this domain name made more in one day in February 2009

than during the last five months of 2008 at Parked.com.

Don't believe us?  Let's take a look at the Google AdSense report for the exact same domain name in March 2009, only this time it was developed using Beyond Domaining:

Phase 2 - Guidebooks Used: Image Gallery and Discussion Forum

The owner was so pleased with the results that he decided to re-launch the site in October 2009 using the Beyond Domaining Image Gallery and Discussion Forum guidebooks. 

The Image Gallery and Discussion Forum guidebooks are also simple to follow.  The combined site frameworks took one day to launch.  What did take some time was collecting the images to be uploaded into the image gallery and to 'seed' the forum with discussion topics and threads.  If you're in a hurry, we recommend a third party tool to auto-populate the forum with content, but this owner wanted to do things 'right' so he 'seeded' the discussion forum by hand.  After this, he added another twenty articles to the web site and interlinked the web site, image gallery, and discussion forum for organic cross promotion.  Our guidebooks walked him through each of these steps with simple easy to follow instructions.  The entire time investment was two weeks of 'on-and-off' effort - the majority of which was content development, i.e. finding images, hand 'seeding' the discussion forum, and developing articles.  With the help of the guidebooks, the launch of the Image Gallery and Discussion Forum only took one day.  Other than the cost of the guidebooks, and the hosting account cost, there was no monetary investment or cash expenditures.

Phase 2 - Results: Image Gallery and Discussion Forum Guidebooks

After releasing the new site with the Image Gallery and Discussion Forum in October, the owner saw the results almost immediately.  Within one month of launch, the site began earning nearly $10 per day, or $3,600 per year.  All those images, discussion threads, and articles gained search engine placement and were generating tons of new free SEO traffic.

Let's take a look at the Google AdSense screen shot for the very same domain name, this time in November 2009 after using the Image Gallery and Discussion Forum guidebooks.

Conclusion

The owner of this domain name has been incredibly pleased with his Beyond Domaining purchases.  The domain was initially earning a pathetic $0.30 per month at Parked.com.  Then the owner began to 'scale in' to the Beyond Domaining system by first investing $50 into the Rapid Web Site guidebook. Within a few months, the owner was able to re-coup his original $60 investment in the domain name as well as the $50 purchase price of the Rapid Web Site guidebook as his web site quickly hit a run rate of approximately $60 per month.  

After investing an additional $100 in the Image Gallery and Discussion Forum guidebooks, and following the simple 'step-by-step' illustrated instructions, he was able to  catapult his domain name earnings to an eye-popping $300 per month for this one single domain name.  That's a long way from that pathetic $0.30 per month at Parked.com - a 100,000% increase, in fact.  Needless to say, this domainer continues to put the Beyond Domaining system into practice, day after day, week after week, launching new web site after new web site, and is probably working away right now as he continues building his online real estate empire.

Well done Gentle Domainer, stick it to those wretched parking companies!

Learn more about Beyond Domaning guidebooks by reading the Fabulous Case Study.