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Domain Sponsor Domain Parking Versus Beyond Domaining Real Life Example for Two Word .COM for Extreme Sport Fan Site

Background Information

Note: Google AdSense Terms and Conditions do not permit us to divulge the URL addresses that match the results referenced herein, but you can visit real sites built using Beyond Domaining guidebooks from our product pages. Be assured that the results cited below are real and are completely organic, i.e. the results were not ‘juiced’ by paid search keyword campaigns.

This is a two-word domain name for an expired extreme sport fan site that was purchased in a NameJet auction for $600 in 2008. It was parked at Domain Sponsor for one year before being developed using the Domain Development and Photo Gallery guidebooks in early 2009.  Before Beyond Domaining, it was earning about $2 per month at Domain Sponsor.

By early 2009, it didn’t appear the owner would ever recoup his initial $600 investment in the domain name.

Traffic and earnings had plummeted in 2008 from a whopping 6,000 unique visits and $30 per month when the domain was purchased, down to approximately 250 unique visits and $2 per month by early 2009. The domain name previously held top search engine rankings for a series of highly competitive extreme sports search terms, but after being parked for a year, backlink traffic had slowed to a trickle and organic search engine traffic had all but disappeared.

This was a sorry state for a once proud fan site and a nearly squandered opportunity by the domainer who failed (miserably) to realize the true value of his otherwise sound initial investment. This is exactly the type of domain name the Beyond Domaining system was designed to capitalize on immediately after initial purchase. Although he was late to the game, and should have found us sooner, in the end, he did find us, and with our guidebooks, was able to respectably salvage the remnants of his investment.

Let’s take a look at his Domain Sponsor parking report prior to implementing the Beyond Domaining guidebooks.

Look familiar?

Domain Sponsor Domain Parking

Guidebooks Used: Domain Development and Photo Gallery

After an abysmal 2008 with Domain Sponsor, the domain name owner decided to do something about his failing investment. In Februrary 2009 he decided to use the Beyond Domaining Domain Development and Photo Gallery guidebooks.

Carefully following the guidebooks, the owner took one week to launch his new site: he spent a few hours after work each night, plus the weekend. The first three evenings were spent setting up the framework of the site and the remainder of the week and weekend were spent populating the site with content. The owner was passionate about the extreme sport category, so he was able add value in the form of his own pictures, comments, and images. He, also, of course, used the tools in the Domain Development guidebook to populate the site with lots of free content including written articles and YouTube videos. After this, he added interlinked the web site and the image gallery for organic cross promotion. Our guidebooks walked him through each of these steps with simple easy to follow instructions. After the first week, the site had a total of approximately forty pages of content, plus an image gallery full of pictures. The work was completed by one person, in one week, and other than the minimal hosting account cost, there was not any more time or money invested in the web site than that.

At the end of the week the owner could breathe a huge sigh of relief knowing he had finally taken the necessary steps to preserve his domain name investment.

Results: Domain Development and Photo Gallery Guidebooks

Within four months, this same domain name ranked on the second page of Google at #18 for its two-word targeted search term. This was no small feat considering the search term is extremely competitive with over 1 million monthly keyword search volume, according to the Google Keyword Tool. Site revenues grew steadily from approximately $50 per month in March 2009 before reaching a steady state at approximately $150 per month, or $1,800 per year, by June 2009 and onward. That’s a 6,000% increase over January 2009 at Domain Sponsor. These results were produced by the massive spike in search engine traffic – up to 15,000+ page views per month – a direct result of the Beyond Domaining system.

With the guidebook, this domain made more in June 2009 than in all of 2008 at Domain Sponsor.

Let’s take a look at the Google AdSense report for the exact same domain name in June 2009, after being developed using the Domain Development and Photo Gallery guidebooks:

AdSense Screenshot After Beyond Domaining

Conclusion

The owner of this domain name was happy with the results provided by Beyond Domaining. It certainly helped his development efforts that he had an interest in the domain name category. All is well with the site now, but he still wonders what earnings totals the domain would be producing had he implemented the Beyond Domaining system sooner.

The domain was initially earning approximately $2.50 per month at Domain Sponsor. After investing in the Beyond Domaining guidebooks, the owner was able to re-coup his original $600 investment in the domain name as well as the $100 purchase price of the Domain Development and Photo Gallery guidebooks as his web site quickly ramped up to a run rate of approximately $150 per month. The final lesson in this case study is that domain development require patience. The search engines take time to fully index web sites. This site didn’t hit its steady state earnings until nearly five months after launch.

Well done Gentle Domainer, keep moving your domains off those parking services! You can learn more about Beyond Domaining by visiting our home page on Domain Development or by reading the Hand Registration Case Study.


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